A lot has changed for indie pop duo Cults since they posted their 3-song EP Cults “7 to their bandcamp page. The EP generated an internet buzz that resulted in almost over-night fame, at least in the indie world. Quickly signed by Columbia records imprint In The Name Of (which happens to be run by Lily Allen), their 2011 debut album Cults has received high praise, including a “Best New Music” designation by Pitchfork.
Madeline Follin and Brian Oblivion formed Cults in 2010 while both students at the New School, a private liberal arts college in Manhattan. Madeline’s girlish, mysterious vocals float over a cloud of melodic, retro-pop that is both pretty and eerie. When Brian joins her for the duet “Bumper” it’s clear his voice has lead-vocal potential as well.
Cults’ appeal will be strongest among fans of the indie rock genre, but also among those who appreciate a retro flair and updated 1960’s pop sensibilities. This is reflected perfectly in the vintage look and feel of the music video for “Go Outside,” their best-known track:
Emma Roberts and Dave Franco star in the MTV “Supervideo” version of “Go Outside”, directed by Patrick Hoelck, which you can watch here
Cults is the kind of album where every track transitions smoothly into the next. If you’re rocking out to “Go Outside”, a sunny, irreverent track with a sing-song melody that belies a foreboding undercurrent, you’ll probably find that the other ten tracks on the album suit your current mood as well. This is not a bad thing; NPRs World Café got it right when they described the band’s sound as “sunny yet sinister”, and the band successfully keeps that dichotomy interesting through each of the 11 tracks on Cults.
Cults recently played at South by Southwest in Austin, TX (you can read a review and watch footage of their performance here) and on the Carson Daily Show. Come see Cults this Saturday, April 7, at the Neptune Theater, and experience their unique brand of dark, dreamy pop for yourself. Doors are at 8, Spectrals and Mrs Magician will play opening sets. Tickets are $18 in advance, $20 at the door. You can buy tickets online at the Neptune Theatre website.
-Marika Justad, Contributing Writer
Some Cults Links:
Official Website
http://cultscultscults.com/premiere/
YouTube Channel
http://www.youtube.com/user/CultsVEVO?feature=watch (yes, sadly it’s Vevo)